Search Engine Reputation Management LLC – Brand Protection
The advent of numerous sales and auction portals across the internet has made the control of any company’s brand a major challenge. The “gray market” is where unauthorized and illegal sales occur, typically through legitimate channels like EBay. An example of a gray market sale could be the unauthorized sale of “dumped” branded products either through auctions or a storefront on the EBay site. These types of sales can present many problems in terms of preserving and protecting your brand. At this point you are no longer controlling how your brand is communicated to the buying public. Messaging, positioning, and client experience are now in the hands of others who are also setting price points, probably at levels that hurt your brand’s reputation and your bottom line.
After measuring the extent of the violation, Search Engine Reputation Management LLC will conduct a complete analysis to determine what sales, auction, and e-commerce sites are being utilized to sell your products. We will also track domain name violations and illegal sites to document any infringement issues. We will also document copyright, trademark, and cyber-squatting violations.
We will then identify owners, managers, and operators of the sites conducting unauthorized sales of your products. After identification, cease and desist orders are sent and then monitored for results. If results are not achieved immediately a second round of cease and desist letters are sent out. Sites are monitored until the desired results are achieved. Where legal action is required, we will utilize our attorney network to finalize cessation of illegal practices.
We then continue to monitor the sites and portals to prevent authorized merchants from circling back in another attempt to illegally sell your branded goods. Our first priority is to return the control of your brand back to you. Our next priority is to keep it there.
Search Engine Reputation Management LLC- Brand Management
Building a brand is part art and part science. The opportunity that the internet provides to build your brand is massive as long as it’s done right. Search Engine Reputation Management LLC provides customized solutions to get your brand focused and promoted with online and offline campaigns that are both synchronized and mutually reinforcing. Marketing efforts will communicate your brand’s value proposition, credibility, emotional connection, and position as a solution for your buyers’ needs.
Your online presence starts with a website that clearly communicates your message quickly while capturing visitors’ attention and information. By making your site ”sticky” with features, free reports, easy navigation, and a dynamic design we’ll keep visitors at the site so that you can generate leads and revenues 24/7. Our proven search engine optimization and marketing techniques will make sure that your company and branded products are going to be found on the search engines via appropriate keyword searches, social networking sites, and other portals like EBay and YouTube.
Branding your company and your products starts with a strategy. Then execution of that strategy will determine the success and depth of your branding efforts. Search Engine Reputation Management LLC has been there many times and will make sure that your brand gets there as well.
Reputation Management Program
A negative attack on you or your company’s reputation can occur at any from many directions. Posters on blogs, forums, and websites can hit and run with impunity on one site and come back to do the same thing on another one. Even with no validity, a negative posting campaign can taint a reputation within hours of its initiation, sewing doubt and uncertainty about you or your company’s integrity, products, or services.
Containing and countering campaigns like this takes experience, skill, and the ability to act quickly and with precision. Reputation Management develops and implements proven strategies using a three step process.
- Analysis – We act quickly to determine the where, when, and how of the attack. Analyzing where the posts are being seen, when they hit, and how they’re being disseminated sets our course of action. Who owns or has access to the sites, blogs, and forums will usually give indications on the nature of the attack whether it’s coming from a competitor, disgruntled ex-employees, or any other source. At this point, we’re going after the names responsible for the campaign. We’ll next assess the extent of the damage to determine the size and force of the counter attack. Keywords are analyzed to see which ones are being used and whether those in use are high traffic words or more transitional in nature. We’ll then set our counter measures including legal action and online tactics.
- Strategic Planning – We then assemble a team to execute the plan based on the skill sets required to achieve optimal results. Each team member is tasked with specific actions and expected outcomes. We keep you in the loop at all times so once set, we’ll meet with you to discuss our plan of action and get a sign-off. It is at that time that we initiate our multi-faceted counter attack.
- Taking Action – Employing our network of legal specialists, we start removing negative content from the internet if there are violations on copywriting, trademarks, and/or business names. Cease and desist orders and other actions are filed by qualified law firms where ever warranted. At the same time, Search Engine Reputation Management LLC begins posting positive commentary both on sites where the attacks have occurred and other sites which we may build ourselves. These new posts, along with existing positive commentary are search engine optimized to start showing up on the front pages of the major search engines. Domain names and keywords may be purchased to facilitate the process as well.
Once the attacks are quelled we remain vigilant, monitoring the web for any signs that posts may re-appear. We’ve got your back, and we make sure that your reputation stays above reproach. |
