Brand Protection	Brand Management	Net Shield	Net Strike
Brand Protection: The advent of numerous sales and auction portals across the internet has made the control of any company’s brand a major challenge.The “gray market” is where unauthorized and illegal sales occur, typically through legitimate channels…	Brand Management: Building a brand is part art and part science. The opportunity that the internet provides to build your brand is massive as long as it’s done right.Reputation Management LLC provides customized solutions to get your brand promoted …	Net Shield: Once you’re in an accident, it’s too late to change your policy from liability only to comprehensive. Everything is going to get fixed, but it will cost more money than it would have if you were properly prepared for it.	Net Strike: Your business is on the web, whether you planned it that way, or not. In fact, it could be all over the web, mentioned on blogs, forums, or social media sites. The problem is that not all content about your company is going to be friendly…
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Since Search Engine Reputation Management’s founding, the major search engines like Google, Yahoo, and MSN have become the place where approximately 70% of consumers go to find information, reviews, and pricing before making their major purchases. While the number of search engine visitors grows daily, one statistic stays relatively constant; 90% of search engine visitors do not go past page one when searching for information on a topic. Knowing this, companies with significant operations on the web place a very high priority on being ranked highly on the pages of the major search engines.  For companies with products and services offered by many competitors, the costs of getting on the first page can run into tens of thousands of dollars spent monthly on achieving and then maintaining their foothold on page one of the respective search engines.

Even if a company is able to consistently list on page one, the entire effort can be broadsided should an organized stream of negative commentary and content find its way on to the top pages of those same search engines. Intended to cause distrust and doubt in a targeted company’s reputation, products, and services, these campaigns take many forms and can come from many different sources. A well organized campaign will use smears, lies, negative biased product reviews, and distortions to discredit companies that often have much more to offer the consumer than the company sponsoring the attack. Negative content can be spread around the internet on blogs, forums, in articles, and on websites built specifically to host negative content. The time, effort, and money it takes to get negative content ranked and then to maintain that position on search engines usually requires corporate sponsorship so when looking for the origination of an attack, Search Engine Reputation Management will normally look first at competing companies.
While targeted companies may wish it to be so, these types of campaigns rarely stop on their own volition. When a company’s revenues, brands and reputation are being put at risk by an organized negative content campaign the response must be immediate and well thought out. Search Engine Reputation Management has been providing companies with state of the tools for reputation management services for years. Once engaged, the scale and breadth of the attack must be analyzed to determine whether it is coming from a corporate sponsor or a smaller entity. We then calculate the most cost effective and efficient use of resources and skill sets needed to achieve the best outcome possible for the counter offensive.

Strategy and tactics are then developed to begin the process of undoing the negative campaign. Where legal violations have occurred in areas such as trademarks and copyrights, the legal team will seek to have content deleted. New and existing positive commentary and content will be optimized to move up in search engine rankings. The net result is that more people see the positive content due to its presence on the top pages and less people the negative commentary as it is pushed down to the point where it virtually disappears. For example, once content is pushed below page four, about one in one thousand visitors on the search engine will ever go that far to see the listing.

If your company is under attack, you need to act now before significant damage is done to your company’s reputation, its brands, and its products. Call Search Engine Reputation Management now at _____ to learn how we can protect the reputation of your company.